$ Get the Government to Pay 2/3 of your Training Costs

Sales Excellence LEVEL 1


Grow your people, grow your business

With her 25 year+ of record-breaking success (and many life-lesson-failures that she has learned from along the way) she has innovative solutions, real-life experiences, and multitude of stories to help your audience/organization OUTSELL, OUTPERFORM, OUTMANAGE, and OVERCOME MANY OF THE CHALLENGES they face today.

We enable Sales Excellence by:


Module I: Avoid The Selling Mistakes Costing You Valuable Business

Unlock your potential for unprecedented success! In 2024, a staggering 70% of business owners and leaders faced the harsh reality of stagnant or declining sales (Selling Power). It’s a stark reminder of the fierce competition and the pressing need to excel in today’s market.
But here’s the game-changer: by sidestepping the top sales pitfalls, you can supercharge your sales, boost your earnings, hit your targets, and elevate your professional standing. Picture yourself outshining the competition, outperforming expectations, and commanding respect in your industry. In this transformative journey, we’ll unveil the critical mistakes that could be holding you back from realizing your full potential. Whether you’re a seasoned pro or a budding sales superstar, there are hidden traps that can sabotage your success. Now is the time to take control of your destiny and carve out your path to triumph. By honing your skills, mastering your craft, and exuding confidence, you’ll position yourself as a force to be reckoned with in the marketplace. Don’t let missed opportunities and underwhelming results define your career. Join us as we empower you to overcome obstacles, seize opportunities, and chart a course towards unparalleled success. It’s time to rewrite the script and emerge as a sales powerhouse. Enroll today and unleash your full potential!

Module II: Mastering Communication & Influence

In today’s fast-paced business environment, the ability to communicate effectively is more crucial than ever. Miscommunication can lead to misunderstandings, conflicts, and decreased productivity decreasing company profitability. To thrive professionally and personally, individuals must learn to put their best selves forward and avoid common communication mistakes.
Participants will discover the top five most common communication mistakes. Today’s business is all about building stronger, better, rapport and relationships. Yet miscommunication is all too common, causing havoc in the workplace. Ineffective communication leads to misunderstanding, missed opportunities, conflict and distrust which has detrimental effects on morale, engagement, and culture.
Discover the 5 top communication mistakes, based on the four common personality styles, and recognize any unproductive communication habits you may be making. Failing to adjust to these habits can jeopardize your job, your relationships, and your reputation. They can exhaust your time, energy, and productivity, putting a strain on teamwork, collaboration and problem solving. Instead, increase your emotional intelligence and communication effectiveness with these simple, yet valuable tips and techniques, as you learn to recognize the behavior, adjust, and move towards a higher quality of communication.

Module III: Mastering Value & Solution-Based Selling

Equips sales professionals with the knowledge and skills needed to effectively identify and understand customer needs, so they can communicate the value of their offerings, and deliver tailored solutions that address those needs. Simply selling features and benefits is not enough. And unfortunately, 50% of today’s sales people are simply reciting features & benefits.
The principles and success of value-based selling, are based on understanding the customer’s business objectives, pain points, and desired outcomes. This comprehensive course teaches you to delve deeper to understand what is motivating and driving the purchasing decision. Once you can effectively identify your customer’s need, only then can your provide the value & solution they require. Participants will learn how to conduct thorough needs assessments, uncovering the underlying issues that customers face and identifying opportunities to add value through their products or services. Then focus will be on designing and presenting a highly effective value & solution-based presentation that aligns with the customer’s goals and to deliver tangible results. Participants will learn how to articulate the unique benefits and advantages of their offerings, positioning them as the ideal solution to the customer’s challenges. By mastering these techniques, participants will differentiate themselves from competitors and drive incremental sales and business growth.

Module IV: Advanced Sales Call Techniques & Strategies

60% of salespeople lack any strategic plan when they go into a sales call. This course delves into more advanced sales strategies and techniques to drive successful outcomes. Too many salespeople, continue to operate from the ‘seat of their pants’, with little plan or process, leaving them at the bottom of the competitive ranks. Creating a well defined, goal focused, clearly communicated and mission-oriented strategy that clearly positions you, your company, your products and services as a value-add, problem solver, solution provider in the minds of your customers, will catapult you to the top as a premium supply partner.
Discover the 10 Key Factors that should be included in every Winning Sales Call Strategy as you start taking the time to effectively plan your sales calls.  Each call will be based on value and solution-based conversations giving customers a distinctive, powerful, and persuasive purchasing experience. You will start to outsell and outperform as you surge ahead, quickly and distinctly, separating you from the pack.

Module V: Sales Psychology & Neuroscience Behind Selling

The psychology and neuroscience of selling are invaluable resources for sales professionals seeking to optimize their strategies and techniques. Psychology offers insights into human behavior, emotions, and decision-making processes, empowering salespeople to establish deeper connections with customers and effectively address their needs. Meanwhile, neuroscience delves into the brain’s responses to various stimuli, enabling sales professionals to tailor their approaches in alignment with how the brain processes information.
By leveraging these disciplines, salespeople can enhance their communication skills, build trust, and ultimately drive sales success. Discover how integrating psychological and neuroscience principles into sales strategies, can better connect with customers, build trust, and drive sales success. Understand how brain reactions are indicative of trust levels and learn the differences in how men and women make decisions, communicate, and make purchases so you can more effectively sell to them. Recognizing these distinctions helps tailor sales approaches effectively. Identifying spender types, like impulse buyers or savers, offers insights into motivations. Identifying the buying cycle tipping point allows for timely pitches and efficient deal closures. New selling techniques grounded in neuroscience, such as framing or using scarcity, further enhance sales effectiveness by influencing subconscious decision-making. Leveraging these insights, sales professionals can connect with customers, build trust, and succeed in today’s competitive marketplace.

Module VI: Develop an Implementable & Effective Sales Process

The sales process entails several essential stages aimed at converting potential leads into satisfied customers. This systematic approach helps businesses navigate the sales journey effectively and achieve successful outcomes.
It is a critical strategy for businesses aiming to boost their earnings and operational efficiency. According to Harvard Business Review, companies that have a structured sales process and who implement it, earn 28% more than those who do not. This significant statistic underscores the importance of developing or enhancing a sales process to ensure it is measurable and can be continuously improved. A well-defined sales process provides a roadmap for sales teams to follow, ensuring consistency in customer interactions, enabling better tracking, and forecasting of sales activities, and allowing for the identification and replication of successful tactics. Implementing a structured sales process not only optimizes sales efficiency and effectiveness but also contributes to a scalable model for business growth and profitability. Unfortunately, many companies have existing processes, but if too complicated, their teams do not implement. Finding simple processes to make them implementable in the field, is also a major goal.

Success Stories

"I recently had the pleasure of working with Jackie Rainforth. She was one of our guest speakers at our largest conference of the year. We had hundreds of people join virtually and Jackie's session was the most popular." "I definitely want to tell you that Jackie is captivating. She is an incredible positive influencer and she has a passion for life, professionalism and leadership. I look forward to working with Jackie again."

Greg McDonald

Event Coordinator | CREB Calgary Real Estate Board

Jackie is a very engaging and charismatic speaker. She has spoken on our Stage multiple times and has engaged, charmed, and entertained our audience every single time. I highly recommend Jackie as a speaker for your event.

Brigitte Lessard

Founder Sportbras.ca | Women Talk

Inspiring, engaging, thought provoking, powerful and energetic! Jackie keeps you captivated and engaged with every word she speaks. Her genuine passion and authenticity shines through as she inspires you to do better and be better, leaving you wanting to hear more and move to act on the concepts she speaks of. She keeps you captivated and engaged with every word! I highly recommend Jackie as ‘a must have’ speaker for any event and I will definitely seek out more of her events.

Sherri Hunter

Founder & CEO Infinity Financial Management

“Wow Jackie knows her stuff. She presented to my professional group and stood out as being a subject matter expert you NEED to listen to when it comes to driving your sales.”

Marc Haine

Consultant, Essential Hospitality Solutions Inc.

“I have had the pleasure of booking Jackie as a guest presenter. Jackie’s entertaining, engaging, and informative delivery style had everyone sitting on the edge of their seat as she showcased her expertise in modern sales strategies that actually work when implemented! She is exceptionally generous in sharing her knowledge, experience and heartfelt stories that inspire and connect with the audience. Jackie also shares great tools that are easy to implement and provide tangible results.”

Michelle Andrishak

CMC Founder & CEO Women in Business & Leadership Inc.

I would highly recommend Jackie as a speaker to any company, business leader or entrepreneur who has the desire to learn effective ways to become a Top Seller of their products and services. I heard many positive comments on her presentation from my audience members, and I personally walked away with some fabulous sales tips that I will use in the future.

Darla Zuk

Owner, Prestige Event Planning

“Jackie is an informed, powerful speaker and trainer who knows her stuff! If you need relationship building, selling, or personality profiling, you will be amazed by Jackie’s presentations and thrilled with your results!”

Jessica LoRusso

Powered Profit Education

“Jackie speaks with passion and conviction. Her message of determination, hope and insight is powerful. She is an experienced business master and her message and strategies have the power to ignite your business.”

Kandice Wirch


“Jackie Rainforth is an expert transformational speaker... powerful, caring and vulnerable, people in the audience are riveted by the grace and strength she shines in sharing her story. She takes them on a journey where they easily identify and relate her valuable content to their own life. They are inspired by what is possible and are able to take actions towards something new. As an event organizer it is a true gift to work with her and to see the impact she has on an audience.”

Loree Cowling

Director, Event Organizer, Women Talk

“Jackie creates the environment that allows someone to relate to their own life, be inspired by what is possible, and begin taking action towards something new. As an event organizer, it is a true gift to work with her and see the impact she has on an audience. I am grateful to have had her on my stage.”

Dorothy Briggs

Publisher/Owner, Womanition Inc.

“Education, energy, and entertainment are what you get with Jackie. She has a ton of personality and enthusiasm for her business... With her down to earth style and common sense tips and techniques, she is your GO-TO BUSINESS EXPERT!”

Susan Kandalaft

President Executive Solutions

“Jackie’s knowledge, professionalism, and enthusiasm are second to none. Our sales increased by 20% after her training.”

Rose-Ann Normandeau

President, Normeandeau Window Coverings

“Jackie has a wealth of practical and implementable sales strategies to help both new entrepreneurs and established business sales teams up-level their capacity to engage and enroll customers and clients. She is an engaging and entertaining speaker and trainer who gets her points across through her personal story of transformation as well as educational and relatable examples of her clients’ successes. I highly recommend Jackie as an exceptional speaker and trainer for your organization.”

Marlene Cameron

Marlene Cameron Inc.

“Jackie’s ability to connect with her audience is second to none. She captures and holds their attention while inspiring them in equal measure. I would highly recommend Jackie as a speaker to any organization looking to engage and empower their team.”

Luisa Saavedra

PMP, DIRTT Environmental Solutions

“We had the honour of having Jackie speak at our annual Forecase conference and tradeshow. She is a wealth of knowledge and the attendees loved her. They raved about how engaging and informative she was.”

Carrie Thiessen

Event Coordinator, CREB

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