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Don’t Make This Mistake with CEO’s & Top Decision Makers!

By Jethro September 29, 2022

Sales Leaders/Sales Reps/ Business Owners… Let’s preface this big mistake that salespeople make with a few common sense facts.  

First of all, CEO’s and TOP DECISION MAKERS are busy!  

They are the highest-ranking executives in a company. Their responsibilities include making major corporate decisions, managing overall operations and resources of the company, and serve as the public face of the board and the company to the public. They are busy people and cannot possibly be talking to reps all day. Secondly, they have mid-management people in place for a reason. And finally, they deal only, only high-level decisions. 

I talk to CEO’s & TOP DECISION MAKERS all the time, who express their absolute annoyance at Sales Reps who neglect to go through the ranks of mid-management and think it is okay to skip to the top and head straight to them. Do not make this mistake. Instead, be respectful. Earn your way to the top. 

If your product offering and value proposition are worthy, you will get to the CEO, but create relationships and earn the respect you need along the way.

For sales training or speaking event presentation on how to sell to CEO’s & TOP DECISION MAKERS, please reach out!


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Jackie Rainforth is a global award-winning sales & leadership winning speaker, sales trainer, & business growth consultant, author of The Badass Guide to Selling, (Amazon),. For additional information on Jackie’s keynote presentations and seminars,call 1-403-615-2333 or email [email protected] www.RainmakersGroup.ca and signup for their free monthly sales tips, blog or newsletter.