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Why Is It So Hard To Get Customers To Buy?

By Jethro January 5, 2023

SALESPEOPLE & BUSINESS OWNERS: remember that when it comes to purchasing decisions, it is easier for decision makers to maintain the status quo and do nothing than it is to take the risk of purchasing the product or service that creates change and disruption within their organization.

It is your job, as a salesperson, to help the decision-maker understand and mitigate the risk. Part of your strategy and presentation needs to be “How can you make the change of taking on your product or service less severe, disruptive, or painful?”

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Jackie Rainforth is a global award-winning sales & leadership winning speaker, sales trainer, & business growth consultant, author of The Badass Guide to Selling, (Amazon),. For additional information on Jackie’s keynote presentations and seminars,call 1-403-615-2333 or email [email protected] www.RainmakersGroup.ca and signup for their free monthly sales tips, blog or newsletter.